In a 2007 survey by the National Association of Realtors, Minnesota home buyers were asked where they found their newly purchased home.
A surprising number (39%) found their home on the internet. Only 30% said they found their new home via a real estate agent. Even less (15%) found their home at an ‘Open House’ or by way of a yard sign. (That makes me wonder why I spend so much to rent yard signs!).
With a majority of buyers seemingly finding their homes without a real estate agent, you would think my job would be going the way of the buggy whip or VHS player!
While it’s true that real estate agents play a lesser role in finding homes, they ARE privy to many tools that are unavailable to the common man.
At Edina Realty we have an program called “Network One” This proprietary program gives us a ‘heads up’ to new properties entering the market. This preview ability is an invaluable tool to find the freshest listings coming to market. Often these homes never hit the MLS having been ‘networked’ between agents and sold even before the neighbors had an inkling of the sale.
And nothing beats good old fashioned networking via agents in our office and even agents with competing companies. Sometimes not all knowledge is found via the internet.
So while it’s true we don’t have to work as hard dragging out the old MLS books and searching for homes the old fashioned way, we still DO earn our money!
Source: The 2007 National Association of Realtors Profile of Home Buyers.











