Remember the old adage “a picture is worth a thousand words”? Well when it comes to selling homes, a picture is literally worth thousands of dollars. A recent study released by Point2 Technologies, one of the real estate industries largest software provider, strongly suggests that adding more photos generates better response to real estate listings.
With upwards of 80 percent of new home buyers shopping the net first, that first photo impression (and all the ones to follow) are crucial in the sale of a home.
According to the study, listings that did not include any photos performed very poorly, generating little consumer response. Locally, MLS rules require at least one photo with every listing. Listings that featured a single photo fared significantly better.
The study also concluded that the more photos there were in a listing, the greater interest by consumers. Compared to listings with only one photo, those with 21 or more photos generated more than triple the number of “Detailed Views,” more than double the amount of interest, and double the number of leads. Views, interest and leads jumped 20% or more as the number of photos increased from 15 to 16.
Perhaps it’s time that the local MLS boards allows for more than the standard 10 photographs per listing. Or do consumers really want to see 26 photographs of a 2 bedroom home?
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