Realogy Launches Save The Dream (And Save The Listing) Initiative

In an effort to address the foreclosure crisis affecting hundreds of thousands of Americans, Realogy Franchise Group President and CEO, Alex Perriello, has issued a call to action to the more than 300,000 real estate agents affiliated with Realogy to reach out to families struggling against foreclosure.

Calling it the ‘Save the Dream” initiative, Perriello sent a letter to every broker and agent within the organization with a single goal defined: Find just one family in their local market facing foreclosure and help them reach out to their lender and hopefully negotiate a resolution.

While altruistic, the initiative has practical roots. Most likely some of those homeowners will be forced to sell, creating a new listing for the agent and Realogy.

Locally, Realogy licenses Coldwell Banker, Sothebys and Century 21 brands, which are franchised offices and not owned by Realogy. There has been some speculation that Realogy has been struggling more than their competitor Home Services of America (HSA) which is owned by financier Warren Buffett. Informaton courtesy Realtrac.